Kainoa and Company, as started by Jason Nichols and his friends and family, represents the essence of local production and true craftmanship.

Kainoa and Company is a locally established business that provides everyday clothing created by hawaiʻi for hawaiʻi. products are made mindfully, not wastefully. items are crafted with intention and thought.

fast-fashion has become dominant in hawaiʻi. as a result, waste has risen, production has shifted away from our islands, quality has deteriorated, and hawaiʻi suffers as a result. We aim to restore the craft and production of clothing. From concept to design, fabric printing to sewing, all steps are done by local craftsmen and craftswomen.